3. Key Themes and Messages

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The Key Themes and Messages handbook is designed to establish and develop the key themes and messages of your business. It will help you find or create a ‘through line’ for your messaging that will act as a baseline for your story telling, positioning and marketing. 

These key themes and messages create a structured way to talk about your business, project or offering. They are constructed in a way that allows you to explain why your business or offering is the best solution to a problem using a vision, mission, messaging and themes.

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Description

This handbook helps you create the key themes and messages for your business. It ensures that you establish a ‘through line’ for your messaging that can act as a baseline for your storytelling, positioning and advocacy / campaigns.

This handbook steps you through each step of developing strong messaging about your business and ensuring that it will resonate with audiences. It works in conjunction with:

  • Disruptor’s Canvas: Ensure the messaging you create here is consistent with your business planning
  • Universal Pitch Deck: Turn a ‘generic pitch deck’ into a focused tool for brand storytelling

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