This handbook helps you create the key themes and messages for your business. It ensures that you establish a ‘through line’ for your messaging that can act as a baseline for your storytelling, positioning and advocacy / campaigns.
This handbook steps you through each step of developing strong messaging about your business and ensuring that it will resonate with audiences. It works in conjunction with:
- Disruptor’s Canvas: Ensure the messaging you create here is consistent with your business planning
- Universal Pitch Deck: Turn a ‘generic pitch deck’ into a focused tool for brand storytelling